The Evolving Intersection of Site Search, SEO, and Social Search: Why Marketers Should Care

See on Scoop.itDigital Marketing in the News

Search is the new navigation, so goes the mantra today – and that means search, in all of its forms, has become a key ingredient for the success of any online business. Since online users are now conditioned to quickly search for information instead of browsing for it – and are quick to abandon a site if they don’t find what they came for – search is a feature that you, as marketers, must study closely.


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